Fashion Blogging-the new phenomenon, the powerful phenomenon, the revolutionary phenomenon, the phenomenon all fashion trade analysts are analyzing in terms of CPM, CPC, CPA, CPL, CPS (Wow…is this the New York Times Sunday crossword puzzle or what? If so, my head is WHIZ ZI NG!) Blogging has become a phenomenon where people are using terms such as REACH, CONTENT, HITS, COPYRIGHTING, TRADEMARKING, MEASURING, CLICKS etc. etc. Everyone wants to jump on the band-wagon and make hay while the sun shines!! Or is it a phenomenon where the sun will always shine??
I attended the “Evolving Influence” NYFW Fashion Blogger Conference in the vibrant New York City organized by the Independent Fashion Bloggers. It was held at the trendy Milk Studios in Chelsea and a sight to behold. (http://heartifb.com)
It was an alien-esque event. Imagine a room full of approximately 400 stunningly beautiful people, with names starting with “@”. Most of them less than 90 pounds…all model-like, dressed in avant-garde skimpy fashion, their outfits and body language mocking the sub-zero temperatures outside…almost saying, we belong to the “other” world, the fluctuating temperatures do not affect our programming. They are all walking in sky high heels with absolutely no discomfort and talking to themselves into their cameras about themselves. Wow, if vanity was to be described in terms of “matter”…it would be at this convention. Oh there is a caveat…a flaw in their perfect programming, apparently most of them do not have 20/20 vision and therefore, have to wear the thick rimmed black reading glasses in order to survey their radar. In fact, in a famous blogger’s term it can be described as the man repeller phenomenon. (http://manrepeller.com)
Without giving out my age, I was probably the dinosaur of the aliens, a specie almost ready to “crash” or “freeze.” Oh well….that’s okay as I learnt a lot. The “memory” in the “hardware” is still intact even if there is not much time left for the “crash”!! (Wow I crack myself up with my own witticism!!)
I loved the speakers, especially the intelligent, eloquent and well-informed TheTonyWang. (http://postfashionism.com.)
Fashion blogging has in a way taken over from print advertisement. It has taken the fashion industry by storm. Its reach is much farther than a fashion magazine. Almost everyone in the world loves to dress up in some form. Almost everyone likes to look at beautiful, sexy people for some sort of real or perverted pleasure!! Almost everyone in the world has some sort of internet connection. But how many people in the world can afford a $6.00 U.S. dollar Vogue magazine? Hence, the power of blogging has a world-wide reach.
It is true not all bloggers are good. It is also true not all bloggers have a creative eye. It is further true that not all bloggers know fashion. But deep down we all have an innate need to do something fun, pretty, beautiful and creative. It is programmed in our hard drive…so the key is to enjoy it, to be unique and find our respective voices, to not just jump on the blogging band-wagon just because it is the easiest thing to do without holding a degree. Even if you are an amateur at fashion, use your senses to hone in your creative side and find your voice!! Let the word RENUMERATION be secondary and not the primary goal for blogging. Let the sun shine on us forever!!